The relationship aspect between the characters is what counts most for many readers and creators. While some yaoi does have a lot of porn, much of it does not. Before yaoi, most comics featuring queer characters were overtly sexual and probably very close to pornography. It even has its own established comic conventions. Yaoi is no longer an obscure intricacy followed by a few fans. SuBLime, is a division of Viz Mmedia.īut I argue that yaoi has both promoted a viable alternative scene of North American and related comics featuring queer characters and has become its own genre with its own followers. For example, Blu Manga was an imprint of Tokyopop that released Yaoi comics in North America. The few publishers who dared released Yaoi almost ten years ago, did so under other imprint to not affect their corporate image. Yaoi is one of the most popular and influential comic genre. It featured stories involving young gay men. Yaoi in the West, started as this obscure and niche manga genre that was almost illicit and controversial. In North America, the readership for these simple stories, often following a common pattern, is both homosexual and female. They contain romantic stories involving men who do not always identify as gays even if for most observers they are.
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